Who to follow?

I recently started a separate instagram account just for all my face and beauty stuff. Not that I don’t want people to know who I am just that a lot of my friends and family couldn’t care less about the latest lipstick or moisturiser.

It was great because it meant I could go in and follow additional accounts specifically just tailored to this one passion of mine. And it got me thinking. Let’s say you had to put in your top accounts to follow on social media, what or who would they be?

For me my top 3 would probably be

Lisa Eldridge – Professional Make up Artist and Global Creative Director of Lancôme who’s videos I’ve been watching almost since her YouTube channel started (and website)
Caroline Hirons – Skincare Expert who thought me how to use so many products correctly with her very dry sense of humour
Sali Hughes – Who is a beauty journalist and who’s In the bathroom series is one I watch over and over again


Not all beauty advice is the same!


There are hundreds of beauty websites, blogs and advice columns out there, and it’s hard to work out which ones to follow and listen too. (This one included). But I think it’s important that you look into any claims any of them are saying before taking advice as gospel, and just because they give a product 3 stars out of 5 when you would give it a 5 doesn’t mean they are right and you are wrong, it just means you might be looking for something different.

Take Paula’s Choice Beautipedia (which is a great resource that I use and love often). Her library of product reviews, information and intel can be a very valuable tool, however, her team is likely to rate a day cream lower if it doesn’t contain SPF. Now I personally don’t like creams containing an SPF, I prefer to apply that separately or I have one or two day creams that contain it that I wear when I need to. If some of my products decided to start including SPF I may not still use them as heavy ones often breakout my skin. But just for that one reason a product is rated lower, when really it might be amazing!

The best advice is to do you research. Get testers of products before buying whole tubes. Trial the product first and look into the ingredients, both good and bad. (Glossary on this is coming soon!)